Since the 1st of August 2008, all of the 25 Food Service Logistics (FSL) companies of the former Alpha Group has been united under HAVI Logistics. The act of taking on one name and one logo is a milestone in the company's growth and the climax of the efforts to define HAVI Logistics as a one-of-a-kind global brand.
In the past 27 years the company has developed from the germ cell of a German company into a global logistics network comprising 25 FSL companies plus an additional 15 service companies. These 40 companies are united by a single successful company history even though they all have different names and logos. Together, they look back on more than a quarter of century of providing logistics services to the Food Service Industry in Europe. Since the early days of the company all employees have been connected by a uniform passion for logistics, a common vision and a shared commitment regardless of whether they work in Portugal, Russian, Norway or Italy. By giving the 25 Food Service companies a single name - HAVI Logistics - the company has reinforced this unique connection, strengthened its front-runner position as the Lead Logistics Provider on the European logistics market. Further more by uniting all the European and worldwide active FSL companies under one roof and under one brand in future, HAVI Logistics paved the way for an incomparable global brand.
HAVI Logistics is more than the sum of its new name, new logo and new slogan. The uniform name and logo show the world that “The Global Lead Logistics Provider” is a tight-knit community. The brand is a symbol for the services the company provides. HAVI Logistics wants its employees to be able to identify with the new brand and to continue doing their work with pride, enthusiasm and passion - just as they have for the past 27 years. This is the way to ensure that the name HAVI Logistics will stand for everything the company has achieved jointly so far and everything it wants to achieve for all customers in the future. And it is the right way for HAVI Logistics to grow and to receive all the recognition the corporate group deserves.
The work force - currently over 4,100 strong - will continue to provide reliable logistic services under the new name. HAVI Logistics will maintain its previous practice of offering its customers a comprehensive logistics concept featuring "one-stop shopping." When the company was founded, it already promised to meet all of the customers' requirements with respect to optimal food safety, reliable control of the supply chain and innovative logistics concepts without losing sight of the environmental and social responsibility. And even if HAVI Logistics is talking more than ever before about its willingness to make changes, this will not have the slightest impact on its values and corporate principles.
The new Havi Logistics trademark will be introduced completely till the end of 2009. Next to the company name and logo, the company trademark will include a slogan which reflects its service portfolio - namely "all in one" - and the claim that it is "The Global Lead Logistics Provider."
