Since June 2009 HAVI Logistics has been happily making deliveries to all the steak houses of the original restaurant chain Old Wild West in Italy.
Gigantic steaks, Texan specialties, salads, grilled chicken, potatoes and other delicious meals: the 28 Old Wild West restaurants in Italy were originally steak houses with a Far West theme. The Old Wild West brand belongs to CiGiErre (Compagnia Generale di Ristorazione), which is one of the top emerging Italian companies in the modern refreshment market in Italy. According to a survey made by Ristorando, the most important monthly magazine for the market, it is the one with the highest percent growth year by year, having expanded in the last two years by about 150%!
HAVI Logistics Italy made its first contact to Old Wild West in January 2008. The steady growth exhibited by this restaurant chain clearly called for a supplier who could replace the previous hodgepodge of deliveries with logistics services all from one source. The first check of the Supply Chain was the groundwork for developing the perfect solution meeting the logistic requirements of Old Wild West. HAVI Logistics offered to take over the entire strategic purchasing of the goods required and set out immediately to find new suppliers to replace the previous wholesalers and, on top of that, put together a whole new product range for the steak house chain. On June 18 of this year, finally, HAVI Logistics started to make deliveries to 20 restaurants all over Italy. Today HAVI Logistics is already supplying 28 restaurants - and six more are scheduled to open by the end of the year.
Besides the planned growth to up to 100 locations during the next two years, the most important thing is the real partnership that has been established between HAVI Logistics and Old Wild West. CiGiErre, today a “local star” in the Italian market, has plans to grow by venturing into other formats and to start doing business in other countries. HAVI Logistics is up for it and will be able to serve them anywhere!
Mediacontact
Jasmin Schürgers
HAVI Global Logistics GmbH
Geitlingstraße 20
47228 Duisburg, Germany
Phone: +49 (0) 2065 695 541
Fax: +49 (0) 2065 695 80 541
Internet: www.havi-logistics.com
